What’s the point of spending money on a great website if no one visits it? In part
one of this two-part series, the basics are covered: making the most of domain names, directory listings, and search engine rankings to improve a website’s traffic.
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Cyberbranding — Auckland, NZ
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies - content aggregation, virtual communities, and personalisation - and applied them in a rather unconventional and successful way. Discover how Birdseye:
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eFood 2000 — San Francisco, CA
Providing your consumers with a “portal” to a plethora of online information about food and cooking is a great way to make your web site “sticky” and generate loyal repeat visitors to your site. Four key ingredients for a successful food portal include:
In this presentation we will analyze from an insider’s perspective both the BirdsEye.com site and the Recipefinder.com site, comparing and contrasting their two differing approaches to creating a food portal, and reviewing their results.
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eFOOD '99: Marketing, Selling and Distributing Food & Beverages on the Internet — San Francisco, CA
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies - content aggregation, virtual communities, and personalization - and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye:
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Business to Business Marketing on the Internet — San Diego, CA
Your online enemy is no longer your competitor but instead, the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the corporate customer’s attention and then close the sale.
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Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL
The Web can be a powerful tool for collecting detailed, up-to-date profile information about your customers and potential customers. There are many creative ways to tap in to various primary and secondary research sources. Greg Stromberg and Stephan Spencer will discuss how INX International Ink Co.:
This interactive workshop will give you hands-on experience
on:
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Measuring & Evaluating Your Internet Marketing Mix — San Francisco, CA
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in the search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least, Y2K.
This interactive workshop will give you hands-on experience on:
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Beyond the Banner — Chicago, IL
Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (our primary marketing objective). To this end, they’ve taken some common online marketing strategies — content aggregation, virtual communities, and personalization — and applied them in rather unconventional (and, we’re happy to say, successful) ways.
In this session we will discuss how Birds Eye:
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You compete online against every website that could possibly be of interest to your customers. So how do you satisfy–or better yet–dazzle your customers? Creating a personalized, interactive online experience will pay dividends in customer loyalty. Rise above “data smog” on the Internet to help customers deal with information overload, solve their business problems, and become more productive. Above all, make it easy for them to do business with you.
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Business to Business Marketing on the Internet (IIR) — San Francisco, CA
Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale.
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
